Tahir, N.- ul- ain ., Aamir, A.A. and Farrukh, M. 2024. Social Media and Fashion Consumption: Examining the Role of Instagram on Pakistani Consumers’ Buying Decisions. Journal of Social & Organizational Matters. 3, 2 (Jun. 2024), 273–295. DOI:https://doi.org/10.56976/jsom.v3i2.87.