Bibi, T. , Mubashir, A. , Ahmed, A. , Aftab, D. and Bilal, S.M. 2025. The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image and Brand Awareness. Journal of Social & Organizational Matters. 4, 1 (Mar. 2025), 97–111. DOI:https://doi.org/10.56976/jsom.v4i1.169.