HASSAN, F. .; YOUNAS, W.; FAROOQ, M. .; HASSAAN, M. .; AKHTAR, R. Customer Relationship Management (CRM) and Cross-Selling in Retail Banking. Journal of Social and Organizational Matters, [S. l.], v. 4, n. 3, 2025. DOI: 10.56976/jsom.v4i3.279. Disponível em: https://jsom.org.pk/index.php/Research/article/view/279. Acesso em: 5 oct. 2025.