ALI, M. B. .; SUNELA, S. F. . AI-Driven Purchase Intention in Pakistan’s E-Commerce: The Roles of Personalization, Anthropomorphism, Usefulness, Transparency, Trust, and AI Anxiety. Journal of Social and Organizational Matters, [S. l.], v. 5, n. 2, p. 44–71, 2026. DOI: 10.56976/jsom.v5i2.431. Disponível em: https://jsom.org.pk/index.php/Research/article/view/431. Acesso em: 13 apr. 2026.