ALI, H. .; ZAHID, Z. .; KHAN, I. U. . Digital Marketing Strategies and Consumer Purchase Behavior: Examining the Mediating Role of Brand Awareness. Journal of Social and Organizational Matters, [S. l.], v. 5, n. 2, p. 72–83, 2026. DOI: 10.56976/jsom.v5i2.432. Disponível em: https://jsom.org.pk/index.php/Research/article/view/432. Acesso em: 19 apr. 2026.