UMER, M. . A Key to Win Customer Loyalty: An Empirical Study to Measure the Customer Loyalty in Apparel Industry of Pakistan. Journal of Social & Organizational Matters, [S. l.], v. 3, n. 2, p. 164–188, 2024. DOI: 10.56976/jsom.v3i2.79. Disponível em: https://jsom.org.pk/index.php/Research/article/view/79. Acesso em: 1 jul. 2024.