Rahman , J. U. ., Ullah, N. ., Jalal, S. and Yousafzai, A. U. R. . (2024) “Understanding the Adoption and Impact of Artificial Intelligence in Small Businesses: A Case Study of the Pakistani Context”, Journal of Social & Organizational Matters, 3(4), pp. 248–259. doi: 10.56976/jsom.v3i4.141.