Ahmed, M. ., O. . Ahmed, F. . Sajjad, F. . Ahmed, and S. . Saleem. “Impact of Security, Perceived Usefulness, and Brand Image on Fintech Adoption and Customer Satisfaction in Pakistan’s Financial Sector”. Journal of Social &Amp; Organizational Matters, vol. 3, no. 4, Nov. 2024, pp. 169-8, doi:10.56976/jsom.v3i4.132.