Ali, M. B. ., and S. F. . Sunela. “AI-Driven Purchase Intention in Pakistan’s E-Commerce: The Roles of Personalization, Anthropomorphism, Usefulness, Transparency, Trust, and AI Anxiety”. Journal of Social and Organizational Matters, vol. 5, no. 2, Apr. 2026, pp. 44-71, doi:10.56976/jsom.v5i2.431.