Malik, Zain Saghir, Zubair Nawaz, Ahsan Abbas, and Abdul Malik. “Employer Branding a Strategic Tool for Talent Retention in Higher Education Institutions: Role of Employee Engagement and Organizational Transparency”. Journal of Social & Organizational Matters 4, no. 1 (March 27, 2025): 312–336. Accessed July 7, 2025. https://jsom.org.pk/index.php/Research/article/view/185.