Stimulating Intercultural Communication Skills in Media Communication Study Programs: Approaches and Capabilities

Abstract

The purpose of the study is to improve intercultural communication competencies in a Media Communications Study. Programs that can help students learn not only fundamental Western manners but also social and cultural abilities that will allow them to understand cultural differences. This study uses secondary research methods to analyze the study's findings. By analyzing the results, the researcher has stated that Intercultural communication stems primarily from interpersonal orientation and relies on participants' joint negotiation of social reality. Because of the necessity and reality of current globalization's impersonal characteristics, these aspects of contact between individuals all over the world cannot be ignored, regardless of the issues they face. It can be improved by cross-cultural training which is essential for removing cultural obstacles, increasing knowledge of cultural norms, improving self-awareness, and improving communiqué skills. This communication style provides the ability to adapt one's skill set to the needs of intercultural collaboration, which global organizations value. Students are taught language, communication, and intercultural skills so that they can correctly connect knowledge and communicate successfully in a variety of cross-cultural settings. Relationships with groups where the foreign language is spoken require an understanding of their cultural values, worldviews, and attitudes.  As a result, future studies might discuss the significance of media studies from a cultural standpoint in contrast to other countries.